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Senlo Systems · Lead Generation · Melbourne

Every enquiry
answered
in seconds.

We build local businesses the whole loop — campaigns that bring the enquiries in, a site built to convert them, and an assistant that replies within seconds, qualifies, and books them into your calendar. The same system that put you on this page. One build, yours to keep.

senlo — lead system
01 — GET FOUND
Custom site + SEO + ads → enquiries at a known cost
02 — ANSWER & BOOK
Instant reply + qualify → straight into your calendar
03 — SEE WHAT'S WORKING
Every lead tracked → cost per booked job

One build. Yours to keep. No lock-in.
# replies in seconds, books itself
Trades & servicesProperty & real estateProfessional servicesClinics & local services
Live systems running for
Used-Vehicle Sales CockpitFoundation Repairs MelbourneSenlo™ LeadsEZPZ PropertyBefore You SignOrbitlyUsed-Vehicle Sales CockpitFoundation Repairs MelbourneSenlo™ LeadsEZPZ PropertyBefore You SignOrbitly
01

You're standing in it.
This page is the demo.

The chat bubble in the corner, the form at the bottom, the text that follows — that's the system. It's how you got here, and it's what we'd build for your business, in your name, answering in your words.

01 — They enquire
Get a quote
Sarah M.
0412 ••• •••
Cracks in the front wall, getting worse
Send

From the form, the chat bubble, a Google ad or a Meta ad. All of it lands in one place.

02 — Answered in seconds
Hi Sarah — thanks for getting in touch about the wall cracks. Quick one so I can get you the right person: is the crack wider than a 20c coin?
Sent 4 seconds later · 2:14am
Yeah about that wide
Worth a proper look then. I've got Thursday 9:30am or Friday 2pm — which suits?

Your questions, your tone. It never quotes a price, and it hands straight over to you when it should.

03 — In your calendar
THURSDAY 9:30 AM
Site visit — Sarah M.
Wall cracks, west-facing
0412 ••• •••
✓ Confirmation sent
✓ Reminder set — 24h & 2h
✓ Source: Google Ads · $18.40

Booked, confirmed and reminded — and you know what that job cost to win before you drive out.

Try it yourself — bottom right of this page

That bubble is a short scripted preview of the assistant, running on this site. The version we build for you reads your real calendar and texts from your own number.

02

Don't take our word for it.
Click it.

These aren't mockups or case studies from a slide deck. They're live systems we built, running on real data, used by real businesses right now. Open them.

demodash.senlo.com.au
The Used-Vehicle Sales Cockpit: monthly view showing written units, total gross, margin bands and gross by acquisition source.
Live dashboardIn production

Used-Vehicle Sales Cockpit

Built for a Melbourne car dealership and used daily. Real-time KPIs, lead source tracking, AI-generated summaries and a salesperson scoreboard — all reading live from their data. Different industry, same machinery underneath: capture, attribute, show the owner what's working.

Live dataAI summariesMulti-userMobile + TV
Open the live demo →Demo login is pre-filled · opens in a new tab
SEO siteLive & ranking

Foundation Repairs Melbourne

Rank-and-rent SEO site built from zero. Suburb-level pages, conversion-focused copy, structured for Google. Designed to rank and generate inbound calls.

Local SEO12+ suburb pagesLead captureMobile-first
Open live →
PWAIn production

Senlo™ Leads

Progressive web app for capturing and managing inbound leads on the move — install it like an app, no App Store required. The same "never miss an enquiry" system this site sells.

PWALead captureInstallableMobile-first
Open live →
Client siteLive & ranking

EZPZ Property Management

Boutique Melbourne residential property management site, built for landlords ghosted by the big agencies. Flat fees, no lock-in, free rental appraisal — clear conversion path throughout.

PropertyLead captureLocal SEOMobile-first
Open live →
Client siteLive

Before You Sign

Independent car-buying advice site for a 7-year dealership insider — flat fee, zero dealer kickbacks. Built to convert visitors who are about to make a high-stakes purchase decision.

Professional servicesLead captureTrust-led copy
Open live →
SaaSLive

Orbitly

Product launch platform — "we launch, you grow." Built and shipped end-to-end, from product design through to a working, live product.

SaaSProduct designFull-stack build
Open live →
Lead inboxSample data

One thread per person

However many times someone enquires, it stays one conversation — so you see the whole history, not four disconnected leads.

Sarah M.3 enquiries
bookedThu 9:30am · formAI handling
Do you do bathroom renos in Werribee?
11:48 pm
We do — what sort of timeframe are you working to?
11:48 pm · 4s later
Next couple of months
Also built: JFP workflow automation demo · AI document Q&A (RAG) tooling · client automations and lead funnelsBook a free demo
03

One system.
Three gears.

Most agencies sell you a website, or ads, or automations — separately, from different people. This is one integrated system: the website feeds the automations, the automations feed the dashboard, and the dashboard shows you what to double down on.

Gear 01

Get Found

A website built to rank — not just look good. Local SEO so your business shows up when people search. Meta ads when you want to accelerate. The goal is simple: enquiries in the door that weren't coming before.

→Custom website or landing page→Local SEO + suburb pages→Google Business optimisation→Meta ads setup + management
Gear 02

Never Miss

Every enquiry gets an instant response — even at 2am. Missed calls trigger a text back. Form submissions hit your phone. Follow-up sequences run until the lead responds or opts out. Nothing falls through the cracks.

→Missed-call text-back→Instant enquiry auto-reply→Lead notification to your phone→Follow-up sequences
Gear 03

See What's Working

Every enquiry tagged with where it came from, so you can see which suburb, which ad and which page is actually producing booked jobs — and what each one cost you. Reported plainly, and walked through with you once a month.

→Every lead tracked to its source→Cost per booked job, not per click→What to spend more on, and what to cut→Monthly review call
04

One build.
Yours to keep.

We build the whole thing once, for a one-off fee you can split into two payments. Everything is set up in your name — your domain, your site, your ad accounts, your lead data. You own it outright, and you are never locked into working with us to keep it. The running costs are small and go straight to the providers; we can carry that for you on a monthly plan, or hand you the keys and step out of the way.

The goal isn't a website. It's more leads, more booked appointments and more sales — reached by putting the following in place:

More leads

Found on Google, and campaigns that land people on a page built to convert.

More booked appointments

Answered in seconds, qualified, and put in the calendar before they shop around.

More sales

Fewer no-shows, follow-up that keeps going, and a clear view of what each job cost to win.

01
Enquiries coming in, not just hoped for

Google and Meta campaigns pointed at a page built to convert — so you can see what a booked job actually costs, not just what a click costs.

02
A site built to convert, not just to look good

Custom to your business, fast, mobile-first, and structured so Google can read it. Service pages, suburb pages, and the proof that makes someone pick you over the next tab.

03
A form and a chat bubble that actually book the job

Both feed the same assistant. It asks what you would ask, weeds out the tyre-kickers, and offers real times from your calendar.

04
An assistant that replies in seconds — at 2am, on a roof, mid-job

Every enquiry gets an answer before they go back to Google. It qualifies, books, confirms, reminds, and hands over to you when it should.

05
Follow-up that does not depend on you remembering

Text and email sequences for everyone who did not book first time. They stop the moment someone replies.

06
Proof of what each booked job cost you

Every lead tagged to its source, so the monthly review is a conversation about numbers instead of a feeling. You find out what to spend more on, and what to stop.

Optional after that

The system above is built and running before any of this starts. Most people want the ads and the upkeep handled from there. Some want to run it themselves. Both are fine — none of it is bundled into the build, and none of it locks you in.

Ads management

Your campaigns are built and live as part of the system. This is the ongoing part — watched, refreshed and scaled. Ad spend goes on your card, at cost.

SEO

Content, Google Business Profile, and the slow compounding work that makes ads optional later.

Hosting & care

Hosting, the number, monitoring, updates and changes when the business changes.

Design work

New pages, new offers, new photos — whenever you need them.

Why there's no price on this page

Because a number without context is just a number. What it costs depends on how many services you run, how many suburbs you cover, and whether you want the ads handled. On the call we'll go through what your current enquiries are worth, what you're losing to the ones you never reply to, and exactly what the build would be. If it doesn't pay for itself, we'll say so.

I want more booked jobs

30 minutes · no obligation
you'll leave knowing the numbers either way

05

How it works

01
Free demo
30 minutes. No pitch. We show you the system running, then go through your site, your listing and your ads while you watch, and show you where enquiries are leaking out. You leave with the list either way.
02
Build it
Site, automations, and dashboard — all built and connected. You see it take shape in real time. Most systems are live within 2–3 weeks.
03
Run it — or we will
The system is yours from the day it goes live. If you'd rather not touch it, we run the ads, the SEO and the upkeep for a monthly fee. That part is always optional.
04
Grow or go
No contracts, no lock-in. Stop the ongoing services whenever you like and you keep the site, the system and every lead in it. If the numbers work, we scale what's working.
Why Senlo

Built on
working
systems.

One person. Start to finish.
The person on the call builds it, deploys it, and picks up the phone when something needs attention. No agency layers, no junior handoffs.
Built on live tools, not slide decks.
We use the same dashboards and automations in our own work, every day. We don't sell things we haven't built and run ourselves.
Weeks, not quarters.
First results in 2–3 weeks. We don't run six-month engagements that end with a demo and a PDF. We build things that work.
No lock-in.
Cancel anytime. You own your website. Your data stays yours. If the numbers don't work, we shake hands and part ways.
6+
Live systems, running right now

Every one clickable in the Proof section above — not a portfolio of screenshots, but businesses actually using what we built for them, today.

Free 30-minute demo

You've just seen it work.
Now point it at your business.

Leave your details and Nik will text you back to lock in a time — the system doing the thing we're selling. On the call we'll show you where your enquiries are leaking and what the build would cost. No pitch, no pressure.

Your details are used only to reply to this enquiry. No list, no spam, no third parties. Reply STOP to any text and it stops.

or call now
03 4149 0244
Or email directly: hello@senlo.com.au